Associate Creative Director, Copy at iRobot

Remote | Full-time
iRobot

Associate Creative Director (Copy)

  • US-Remote

iRobot is looking for an intrepid, globally savvy ACD/Copy to come help build our burgeoning in-house creative team. We are a team that values thoughtfulness, inclusion and belonging and together we bring the iRobot brand to life in engaging and unexpected ways.

As our first ACD/Copy you will work closely with the ACD/Art Director and other internal partners to help creatively fulfill internal, national, and global cross-channel deliverables. You will play an essential role in the strategy, conception and writing of our campaigns, developing, and delivering projects from brief to launch.

We would love to see a passion for storytelling, but we’d be even more intrigued if it stemmed from your own unique experiences or diverse perspectives.

*ACD Art & Copy Teams may also apply
*This role can sit remote or be based in Boston

Responsibilities

  • In partnership with the ACD/Art Director create, craft and execute engaging, globally-aware campaigns and other projects across multiple channels and media
  • Working closely with the Creative director and CX team to develop and execute a cross-functional content calendar and storytelling strategy that supports and extends marketing initiatives across all channels in the full funnel.
  • Master iRobot’s brand voice and tone.
  • Provide direction, inspiration and leadership as needed for a growing team
  • Ensuring all content is on-brand; consistent in terms of style, quality, and voice and apply best practices for awareness, education, acquisition and retention across all channels.
  • Supervising and top-editing writers while driving best practices in grammar, messaging, writing, and style.
  • Display exceptional short form and long form copywriting skills across a wide range of social, digital, print, out of home, broadcast, radio, and experiential.
  • Communicate learnings from iterative testing to inform creative concepts that are anchored in KPIs and drive consideration and demand.
  • Lead convincing presentations of creative ideas in meetings, brainstorms and other company meetings.
  • Comfortable with hands-on creation and partnering with external creators and agencies.
  • Help establish standards, guidelines, and playbooks for internal and external partners.
  • Contribute to studio culture, and broader industry, while inspiring others both internally and externally.

Skills

  • 7-10 years of experience as a respected leader in multichannel content creation (brand, advertising, branded content)
  • Proven ability to develop big ideas and campaign creative demonstrated through a portfolio.
  • Demonstrated excellence in primary discipline (aka writing) to create compelling messages for different target demographics.
  • Able to multitask, coordinate resources, and deliver under tight deadlines, all while adapting quickly to change.
  • Expert knowledge of social platforms, digital and traditional media.
  • Experience leveraging KPIs, data, metrics and applying learnings in real-time
  • Excellent communication skills; must be comfortable representing the work in all mediums.
  • Ability to be self-managed, maintain tasks, schedules, and meet deadlines across multiple high-profile projects.
  • A willingness to break from traditional rules from time to time (for the sake of creativity, of course).
  • Empathy for your internal team and our customers.

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