Senior Marketing Manager

Senior Marketing Manager

Location: New York United States

Marketing and Communications

Job Description:

Henry Holt & Co., an imprint of Macmillan with a 160-year history, is seeking a Senior Marketing Manager to work on titles spanning upmarket commercial fiction, literary debut, award-winning serious nonfiction, prescriptive nonfiction, and memoir.

Reporting to the Senior Marketing Director, the Senior Marketing Manager will be a key team member overseeing all aspects of developing and executing title marketing campaigns, building Holt platforms and audience reach, and supporting key imprint initiatives to drive book discovery and sales. The ideal candidate will be strategic, creative, and collaborative and must possess strong presentation, prioritization, attention to detail, and problem-solving skills.

What You'll Do:

• Develop and execute innovative marketing and advertising campaigns for 20-30 assigned titles a year to increase reader buzz and sales
• Advise authors on leveraging their professional network and author channels (ex. newsletter, social, contacts) to drive awareness and preorders
• Communicate marketing plans and updates to authors/agents, editors, sales, central teams, etc.
• Track expenses and manage budgets for assigned titles and projects
• Oversee creation and delivery of marketing and advertising materials, including copywriting, design coordination, and final delivery
• Coordinate and execute galley and finished copy outreach/mailings and giveaways
• Attend and contribute to regular marketing, sales, title-specific, library and academic marketing, and seasonal positioning meetings
• Contribute to the content strategy and growth of Holt's newsletter, influencer program, and social platforms, with support in creating, scheduling, and publishing promotional content as needed
• Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities
• Collaborate with marketing colleagues as a co-marketer on shared assignments and act as a peer mentor to junior staff and seasonal marketing intern
• Lend support to the Senior Marketing Director and Associate Director on key backlist initiatives and imprint goals
• Lend a marketing perspective in acquisition reads and represent Holt Marketing in acquisition meetings as needed
• Coordinate seasonal sales conference materials and maintain up-to-date imprint catalogs
• Maintain strong advertising vendor relationships and contribute to advertising strategy, ad reporting, post-campaign analysis, and trend monitoring

What You'll Bring:

• Motivated marketing generalist interested in both adult fiction and nonfiction and dedicated to creating innovative and creative campaigns
• Exceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environment
• Capable of balancing independent work, team collaboration, and alignment with leadership
• Effective communicator with excellent presentation skills able to adapt to a variety of internal and external stakeholder needs, including authors and agents
• Deep understanding of social media, influencer marketing, and preorder strategy
• Ability to plan, optimize, analyze, and report on digital ad campaigns
• Skilled at industry networking and managing up, across, and down
• Ability to balance planning and execution, with strong prioritization skills and adaptability
• Strong sense of marketing design best practices with solid photography, video, and copywriting experience
• Interest in developing leadership experience and people management skills
• Proven history of working on bestselling fiction and nonfiction title campaigns
• Comfort working with celebrities and high-profile authors as well as debut authors
• Interest in working in a collaborative team at a growing imprint
• 5+ years marketing experience in trade book publishing or related field (previous title marketing experience strongly preferred)
• Familiarity with Google Business Suite, project management tools like Airtable and Basecamp, and marketing analytics tools
• Experience in writing creative briefs, design routing, and tools like Canva
• Some management training and/or experience
• Proven social media account management experience
• College degree or equivalent work experience.

The salary range for this role is $86,000 - $91,000.

This position is classified as remote but is tied to our New York, NY office located at 120 Broadway. Employment is subject to New York State tax withholding under applicable regulations.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.