Senior Associate, Digital and Programmatic

Title: Senior Associate, Digital and Programmatic

Location: New York - 150 E 42nd United States

Job Type: Hybrid
Time Type: Full Time
 

Job Description:

Job Description:

Senior Associates are responsible for supporting Manager/Sr. Managers in executing media campaigns across clients within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. The role expects familiarity with the following but will also include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, data analysis, and communications.

Key Accountabilities:

• Deliver media programs that exceed client objectives leveraging technology & human-powered AI

• Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies

• Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication

• Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.)

• Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up

• Coordinate hand-offs between media team and ad operations team during trafficking process

• Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients

• Troubleshoot basic campaign delivery and performance issues independently

• Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery

• Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.)

• Develop ability to Interpret media data, provide actionable insights and recommendations to line management for review/approval

Qualifications

• Bachelor's degree or 1-2 years' experience within the digital and programmatic industry

• Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc…

• Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceean, Prisma, or similar planning/financial platforms, etc.

• Strong knowledge of media math formulas and concepts

• Knowledge of basic financial principles, such as revenue and profit

• Excellent verbal and written communications

• Collaboration mindset

• Strong attention to detail

• Proactive work ethic

• Ability to prioritize multiple tasks

• Solutions orientated with strong critical thinking abilities

• Strong analytical thinking and mathematical skills

• Comfortable with analysis and data

• Experience working with business applications; MS Office Suite desired

Additional Information

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Location:

New York - 150 E 42nd

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.