Digital Marketing Operations Specialist

Title: Digital Marketing Operations Specialist

Location: Remote, India

Department: Marketing  

Reports To: Director of Marketing  

Job Description:

Job Title: Digital Marketing Operations Specialist 

Location: Remote - India 

Department: Marketing  

Reports To: Director of Marketing  

Mohr Management is seeking a Digital Marketing Operations Specialist to manage and improve the firm's core digital marketing systems, including HubSpot-based account-based marketing programs, the corporate WordPress website, and the underlying hosting and search optimization environment that supports both. This is a hands-on role that combines CRM administration, website management, technical SEO and AEO, and content coordination, with responsibility for keeping core marketing systems running smoothly and improving them over time. 

The role works closely with the broader marketing team, the Dallas headquarters, and US-based leadership and sales personnel, including real estate brokers across multiple markets. The position requires a self-directed operator who is comfortable owning systems end-to-end, translating business requirements into technical execution, and collaborating across time zones with stakeholders at varying levels of technical fluency. 

Key Responsibilities 

• Own day-to-day administration of HubSpot, including contact enrichment, list segmentation, workflow design and optimization, user management, and campaign performance reporting. 
• Execute account-based marketing programs in coordination with sales personnel and real estate brokers, from target list intake through content deployment and follow-up reporting. 
• Manage the company's WordPress and Elementor website, including routine content updates, page builds, and coordination with the external website vendor on larger initiatives. 
• Administer the web hosting environment, including cPanel server configuration and Cloudflare DNS, caching and security settings, in coordination with the external website vendor. 
• Support and execute technical SEO, structured data and Google tagging implementation across the company website, while helping develop the company’s approach to AEO and AI-driven search visibility. 
• Support the development of marketing content and assets, including case studies, thought leadership pieces and blog articles, in collaboration with internal stakeholders and subject matter experts. 

Qualifications 

Education and Experience 

• Bachelor's degree in marketing, communications, information technology or a related field, or equivalent work experience. 
• 2-4 years of experience in a digital marketing, marketing operations or marketing technology role. 
• Experience in or exposure to the commercial real estate industry is a plus, but not required. 

Technical Skills 

• Advanced proficiency in HubSpot, including workflow configuration, list and segmentation management, reporting and user administration. 
• Strong working knowledge of WordPress and Elementor in a production environment. 
• Working knowledge of web hosting infrastructure, including cPanel and Cloudflare, sufficient to manage and troubleshoot a company-owned website. 
• Proficiency in HTML and CSS. 
• Demonstrated experience applying SEO and AEO best practices, including on-page optimization, structured data and Google tagging. 
• Demonstrated ability to apply AI-powered tools to marketing workflows, including content ideation, drafting and process efficiency. 
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Word. 
• Experience with Adobe Creative Suite is a plus, but not required. 

Professional Skills 

• Comfortable engaging directly with US-based brokers, sales personnel and leadership stakeholders, including soliciting input, clarifying requirements and following up independently to move work forward. 
• Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional and geographically distributed teams. 
• Proven ability to manage multiple projects simultaneously, prioritize tasks and meet deadlines in a fast-paced environment. 
• Keen attention to detail and commitment to producing high-quality, accurate work. 
• Proactive self-starter who takes initiative and works independently without constant direction or supervision. 

Physical Requirements 

• General office-based role with extended computer use up to 8 hours per day. Regularly required to talk, hear and use hands for typing and communication. Visual abilities required for reading printed materials and computer displays.