Coordinator, Travel Industry Trade Marketing

Coordinator, Travel Industry Trade Marketing

Orlando, FL

Sales – Sales & PR /Full-Time /Hybrid

WHO WE ARE

Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 20 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

THE ROLE

The Coordinator, Travel Industry Trade Marketing, will support the trade marketing and sales team in the planning and execution of sales-driven marketing efforts across travel industry trade channels. This will include supporting both paid and internally produced webinars, promoting lead generation efforts across B2B digital marketing channels and assisting in growing travel advisor audiences. This position will report to the Manager, Trade Marketing. It will collaborate across Sales, Trade Marketing, Expedition & Digital Marketing teams to grow travel advisor audiences via digital and print marketing efforts and increase leads from trade marketing endeavors.

The ideal Coordinator, Trade Marketing, will have a proactive, solutions-driven and detail-oriented work ethic and lead exemplary professionalism with our internal and external teams. They will develop ideas to integrate leads, program innovations and grow and nurture our travel advisor audiences in the business.

ESSENTIAL DUTIES

• • Lead the planning, execution, evaluation, and continuous improvement of our webinar programs, internally hosted by trade marketing. Collaboration across teams and departments is required.
  • Support demand generation strategies, utilizing a variety of channels such as digital advertising, content marketing, SEO/SEM, email marketing, social media, events, and partnerships.
  • Coordinate multi-channel marketing campaigns (including events, webinars, emails, web, social) that create qualified leads and nurtures audiences throughout the sales and customer lifecycle.
  • Conduct post-event evaluations to measure success, team feedback, and identify areas for improvement.
  • Create and distribute clear and concise webinar briefs, plan kickoff meetings, coordinate staffing, and regularly communicate across departments in planning of efforts.
  • Assist with invoicing submission and approvals of trade marketing event efforts.
  • Work with Trade Marketing Digital Programs with operational tasks to improve technical integrations across websites, Salesforce and third-party partners.
  • Support customer acquisition efforts by optimizing lead generation funnels, developing targeted campaigns, and employing marketing automation and conversion rate optimization tactics.
  • Coordinate organic, earned, and paid levers to drive new leads. Help create tests and models to determine where we can make bets that will drive additional ROI.
  • Coordinate sales events, travel advisor educational events, and presentation planning.

MINIMUM QUALIFICATIONS

• • 2+ years of marketing and events experience for highly regarded consumer brand
  • Critical thinking; proven history of self-direction, creativity, and ability to meet deadlines in an organized, prioritized fashion
  • Strong project management skills, with the ability to multitask
  • Attention to detail, curiosity to solve problems and a focus on delivering high-quality experiences for webinar attendees
  • Excellent oral and written communication skills to effectively liaise with internal teams, external vendors, and partners
  • Ability to work independently as well as part of a collaborative team
  • Flexibility to travel and work outside of regular business hours as required for events needing onsite help
  • Successful execution and management of budgets, events, and operational tasks
  • Passion for values-led marketing and corporate social responsibility
  • Proficient user of the MS Office Suite, including Word, Excel, and PowerPoint
  • BA/BS or equivalent industry experience required

PREFERRED QUALIFICATIONS

• • Proficient in Salesforce
  • Proficient in Marketing creative and measurement software and systems
  • Marketing experience in travel industry, preferably in expedition cruise
  • Experience supporting travel trade marketing and travel industry sales
  • Sales or travel trade event planning
  • Advanced marketing certificates

$55,000 - $60,000 a year

This role is eligible for an annual 5% bonus, based on performance.

OUR BENEFITS

• Travel benefits for employees and their family 

• Voyage of Discovery trips for employees to travel as guests  

• Health insurance including Medical, Dental, Vision  

• 401(k) plan with employer match  

• Long-Term Disability, Life & AD&D Insurance

• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care  

• Pre-Tax Commuter Benefit  

• 7-8 Paid Holidays

• 2-3 Floating Holiday Options (pro-rated per start date)

• Up to 15 days of vacation (pro-rated per anniversary year)

• Parental Leave

• Sick/personal days per city & state ordinance

• Pet Insurance discount

COMMUNICATION SKILLS 

Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos.   Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor. 

PHYSICAL DEMANDS 

While performing the duties of this job, the employee is frequently required to sit, talk and hear.  The employee will also be required to write and type.  The employee is occasionally required to stand, walk, and reach with hands and arms.  

COMPENSATION STATEMENT

Lindblad Expeditions determines the pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. An employee/candidate with a stronger skill set will receive higher pay.